As your product team grows and you have more developers to feed requirements, the right Product Manager (PM) can make or break a company’s path to product-market fit.
For founders and CTOs, the best way to utilize a fractional PM is by clearly defining short-term milestones and high-priority objectives. This ensures the PM can immediately focus on what matters—whether it's improving sprint cycles, handling feature prioritization, or communicating between development and leadership. Ensure that the PM has full access to your team and tools, but limit their involvement to the high-impact areas where they can deliver value quickly, keeping burn rates in check. In the absence of clear milestones, allow the PM to conduct customer research to surface priorities and critical needs.
"Success is the progressive realization of predetermined, worthwhile, personal goals." - Paul Meyer
At the start of a company, a fractional Product Manager offers the perfect balance between expert execution and financial flexibility, making them an ideal choice for startups looking to stay agile and focused on outcomes. With investors and thought leaders advocating for lean operations, this model is becoming a go-to solution for tech startups navigating the complex journey from MVP to market success.
"It is better to fail in originality than to succeed in imitation." - Herman Melville
For founders and CTOs, the best way to utilize a fractional PM is by clearly defining short-term milestones and high-priority objectives. This ensures the PM can immediately focus on what matters—whether it’s improving sprint cycles, handling feature prioritization, or communicating between development and leadership. Ensure that the PM has full access to your team and tools, but limit their involvement to the high-impact areas where they can deliver value quickly, keeping burn rates in check. In the absence of clear milestones, allow the PM to conduct customer research to surface priorities and critical needs.
At the start of a company, a fractional Product Manager offers the perfect balance between expert execution and financial flexibility, making them an ideal choice for startups looking to stay agile and focused on outcomes. With investors and thought leaders advocating for lean operations, this model is becoming a go-to solution for tech startups navigating the complex journey from MVP to market success.