Product-market fit isn't something you find, its something you do.

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I can kick-start the flywheel for you.

Check out this loom video. In it, I share how I synthesize interviews data into actionable next-steps.

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I'm not religious, but these are my bibles.

Hooked Book Cover

Hooked, How To Build Habit Forming Products

Nir Eyal

Jobs To Be Done (JTBD) Book Cover

Jobs To Be Done, Theory To Practice

Anthony W. Ulwick

Sprint Book Cover

Sprint, Solve Big Problems and Test New Ideas In Just Five Days

Jake Knapp

The Lean Startup Book Cover

The Lean Startup, How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses

Eric Reis

Continuous Discovery Habits Book Cover

Continuous Discovery Habits, Discover Products That Create Customer Value and Business Value

Theresa Torres

IDEO Field Guide To Human Centered Design Book Cover

The Field Guide To Human Centered Design

IDEO Design Kit

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