3 core product roles.
1 human.
(named nick)
(named nick)
Run efficient customer interviews and surveys to guide design decisions and roadmaps.
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Scale and train your team gradually without losing momentum. Engrain strong habits from the get-go.
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Damondrick Jack
Founder, VacayHQ
Emily Achler
Founder & CEO, Italic Type
Ryan Fisch
CTO
Craig Kanarick
Seasoned Executive
Emily Achler
Founder & CEO, Italic Type
Ryan Fisch
CTO
Craig Kanarick
Seasoned Executive
Damondrick Jack
Founder, VacayHQ
Todd Sullivan
CEO, Exit Wise
Nilay Parikh
Founder & CEO, Arvist
Demondrick Jack
Founder, VacayHQ
Nick Wieczorek
VP of Product, Klover
Nilay Parikh
Founder & CEO, Arvist
Matt DeSiena
Advertising Executive
Todd Sullivan
CEO, Exit Wise
Nick Wieczorek
VP of Product, Klover
I co-founded a few companies and brought one through a $36M fundraise that was named the #2 fastest growing software company in North America in 2023 by Deloitte. We got there over a series of 4 pivots that exposed me to this moment of "product-market fit" repeatedly. Afterwards, I built an agency that ruthlessly studied the process of PMF, which has since been taught to a dozen accelerators and venture studios. Knowing how to find product-market fit is the most critical part of starting any company. It has paid dividends for me as I've founded, advised, and invested in companies, and I know it will be equally as meaningful for you.
I’ve started three companies successfully, raised tens of millions of dollars and helped over a hundred companies get off the ground.
Fast integration allows me to fill gaps immediately and as you scale up. Limit your long-term commitments and hiring friction cost,.
I’ll help your team build solid habits, processes, and organizational culture around testing that will stick with you long after I’m gone.
Avoid the high costs of full-time executives or multiple contractors. Reduce overall insurance and tax overhead, and minimize ESO packages.
I give you something to defend your position in a pivotal decision. Whether it's confidence in a board meeting, internal team meetings, or when you’re hiring the next A-player; you can tell them the plan and they can trust you completely (because you have the evidence to back it up that you can share with them).
Ryan Fisch
CTO
I help product teams maintain momentum while they hire new full time team members. I often start as a designer or a product manager and then expand my role within the company. By rotating between the most vital roles every week, teams hold zero labor-market friction costs, they reduce communication breakdowns, and increase stability and knowledge retention. I also create an ongoing culture that lasts long after I’m gone. I help teams become more autonomous and keep leaders from becoming bottlenecks by centering decisions around data instead of any one person’s intuition alone.
A fractional is a part-time fully embedded leader.
The only difference between a fractional leader, and their full-time counterpart, is that they are part-time. To learn more, visit www.fractionaldefined.com
Ryan Fisch
CTO
Let me start by highlighting the cost of the roles I effectively can replace. Here is a monthly breakdown of the four roles I cover, based in the midwest market:
I cost about 15% of that and reduce the time spent finding each of these team members.
I run a small Mezcal tasting room in Mexico City and like the way that project gets me out from behind my desk and into passionate conversations with curious travelers. I have equity in a few startups right now and want to grow that number in the next five years. If the right concept comes along, and I have the energy to commit to it, I’d love to start another company.
This way, I get broader exposure to high reward assets, instead of a narrow exposure to one. I also provide more value to the world helping founders instead of just helping myself and that's rewarding in itself.
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